- In the lower price bracket of the discount arena, offers glasses starting at about $20 shipped, including 1.56 index single-vision lenses.
- Formerly known as LBW Eyewear.
- Site is in need of some serious visual polish.
- F rating with the BBB.
Choice Eyewear (formerly LBW Eyewear) is located in the US (California). Pricing in USD. They sell single-vision and bi-focal/progressive lenses. Methods of contact include phone, fax, mail, and e-mail addresses. Payment methods include Visa, Mastercard, AmEx, Discover, and PayPal. The BBB has LBW Eyewear listed with an “F” rating.
Choice Eyewear’s glasses start below $20 and include free anti-scratch and UV coatings. The site is basic, has a horrid color scheme, and looks like it was made in the 1990′s. Multiple contrasts make it difficult to read price listings, it’s impossible to sort a listing by price, and the “$6.98″ price selector shows empty. They desperately need to get a designer in there.
Worth noting that Choice Eyewear used to be known as LBW Eyewear until about 2011 when they had a name change. I’m not sure as to the reasoning behind it, but the old site currently goes to a parked domain. The current site still has some references to LBW Eyewear (in one of the mouseover pop-ups for example).
While frame selection in the under-$20-after-shipping range isn’t strong, frame selection in the under-$20-before-shipping range is very strong with almost 300 frames.
Single-vision lenses (1.56 index) come free with the frames and include free UV and scratch-resistant coatings. Indexes are available up to 1.74. Polycarbonate, Photochromic, Polarized, and Tinted lenses are also available. An AR coating adds $5 to the price.
Website and Ordering:
The website is a bit of a struggle to use due to the color scheme. This is one of those situations where I have to be sure to take a break after writing to ensure that I don’t take my headache out on the next retailer. Much of it feels like they’re using some generic shopping cart software and cramming a glasses store into it.
That said, good information is provided throughout – everything from frame sizes to mouse-over popups (though no try-on functionality). It’s just the presentation that’s dying for some love.
Ordering is relatively basic but straightforward. Lens options are all crammed into a single drop-down box and are often unorganized, though they’ve taken the step of mentioning which items can’t be tinted. That said, often selecting a different lens type doesn’t work the first time (and multiple attempts are required), so I’d strongly suggest that anyone ordering from Choice Eyewear double-check to ensure the lens option they chose stuck.
It’s not the type of site I’d send a new user to, but for somebody who’s ordered glasses online before, while some aspects may be frustrating, they should be able to work their way through.
Pricing and Value:
Price-wise, they’re very reasonable at the low end. Most of their frames are covered in the under-$20 range (within the $20-30 range after shipping). AR is reasonable at $4.95.
As far as value goes, value is actually quite good. Just about anything can be found in the $9-$40 range, AR is reasonable at $5, and shipping is a fair price at $6.50 ($11.95 internationally). The jump to progressives is a fair bit higher than other retailers competing in the same area. A very basic pair can be had for under $20 altogether.
Since most offerings have remained the same over the years, I’ve used the old chart and simply updated with offerings and a few price changes.
|FRAMES||based on $19.98 frame (prices anywhere from $9-40)|
|“O Plus” Water-Repellant/Anti-Fog||+19.98|
|Photochromic 1.56 (brown, grey, blue, purple, pink)||+39.98|
|Photochromic 1.59 Polycarbonate (brown, grey)||+49.98|
|Photochromic 1.61 (brown, grey)||+69.95|
|Photochromic 1.67 (brown, grey)||+149.95|
|Line Blended Out||+59.98|
|1.58 Flat Top + impact lens||+49.98|
|Ultra-Thin 1.61 Flat Top||+59.98|
|Photochromic (grey or brown)||+59.98|
|1.56 (no-line multifocal)||+59.98|
|1.56 (no-line multifocal) + impact lens||+89.98|
|1.61 (no-line multifocal)||+89.98|
|1.67 (no-line multifocal)||+119.98|
|Free Form 1.56||+109.98|
|Free Form Polycarbonate (1.59)||+139.98|
|Free Form 1.61||+129.98|
|Free Form 1.67||+219.98|
|Free Form 1.74||+249.98|
|Photochromic Free Form 1.56 (grey/brown)||+129.98|
|Photochromic Free Form polycarbonate 1.59 (grey/brown)||+169.98|
|Photochromic Free Form 1.61 (grey/brown)||+249.98|
|Anti-Reflective (AR) coating||+4.98|
|Anti-Reflective (AR) plus Anti-Radiation coating||+19.95|
|Tint Solid (grey/brown/pink/yellow/purple/red/green/blue/orange)||+4.98|
|Tint Gradient (grey/brown/pink/yellow/purple/red/green/blue/orange)||+9.98|
|US – USPS First Class||+6.50|
|US – USPS Priority||+12.95|
|International Air Mail||+11.95|
Charts are updated by hand – contact me if you notice any errors.
Offerings are reasonable. The site really needs a face lift though.